Aside

Benjamin Ma

Contact Info

Skills

Programming & Data Tools
Python (NumPy, Pandas, scikit-learn, XGBoost, Matplotlib, Seaborn), R/RStudio, SQL (MySQL, PostgreSQL, BigQuery), Snowflake, Jupyter Notebook, STATA, SAS

Data Visualization
Tableau, Power BI, Excel, Looker, Zoho Analytics

Machine Learning & Analysis
Regression (Linear, Multiple, Multinomial Logit), Clustering, A/B Testing, Hypothesis Testing

Project & Campaign Management
Jira, Linear, Asana, Salesforce, Microsoft Office (Excel, Word, PowerPoint)

Web & Analytics Platforms
Google Analytics, Facebook Business Suite, BigQuery

Main

Benjamin (Songhao) Ma

Graduate Student from UC SanDiego

looking for a skill related job (Business & Marketing Analysis related).

Education

University of California, San Diego

M.S. Business Analytics

San Diego, USA

2025-2027

University of California, San Diego

B.S. Business Economics

San Diego, USA

2020-2024

University of Edinburgh

Study Abroad

Edinburgh, UK

2023

Professional Experience

GTM Data Scientist

Tymeline

Austin, USA

12/2024-07/2025

  • Led GTM strategy and product launches with data-driven planning.
  • Conducted market research and ROI analysis to optimize targeting.
  • Applied clustering and A/B testing to analyze trends and behavior.
  • Built dashboards and marketing assets to drive visibility and engagement.

Data Scientist, intern

Tymeline

Austin, USA

09/2024-12/2024

  • Go-to-market strategy development and product launches.
  • Market research to identify opportunities and assess impact.
  • Customer segmentation, ROI, and market analysis.
  • Analyzed trends and customer behavior for data-driven decisions.
  • Built marketing materials helps campaigns, boost visibility and engagement.

AI Training for Marketing Research, freelance

Outlier AI

San Francisco, USA

04/2024–07/2024

  • Trained AI models for customer segmentation using Python and scikit-learn.
  • Built scripts to identify high-value customers and improve model accuracy.

Business Analyst, Intern

Entropy Technologies

Remote, Australia

04/2024–09/2024

  • Analyzed and visualized market data for segmentation and campaign strategy.
  • Built business maps and dashboards using Tableau.
  • Optimized ad landing pages, increasing click-through rates and traffic.

Sales Data Analyst, Intern

Camal Group

Remote, USA

11/2023–03/2024

  • Sourced and analyzed prospect data to support sales targeting and strategy.
  • Created weekly trade reports and identified high-potential leads.
  • Closed multiple deals and exceeded performance benchmarks.

Volunteer Experience

United Nations Volunteer Program (Goodness and Mercy Missions)

-Participated in non-profit organization -Developed marketing strategies with team. -Negotiated fundrasing with government agencies and global institutions. -Awarded with a certification

New York, USA

11/01/2020-08/01/2021

United Nations Volunteer Program (Cameroon Association of Active Youths)

-Assisted facilitating donations from institutions -Led a safety equipment’s advisory group. -Cleaning donation data -Using data visualization tools for weekly project evaluation. -Received a certification and letter of appreciation.

New York, USA

11/25/2020-03/25/2021